1.span>Online banking is the quickest way to check and see if a transaction has cleared your history.

   A.对 

2.span>Online banking is more convenient than using the automated phone service.

   A.对 

3.span>Obviously, you need to pay special attention to your safety or privacy using online banking.

   A.对 

4.span style='font-family: "Times New Roman"; font-size: 12pt;'>Duncan Qiu Yicao ____ fell in love with polo while attending school in the UK set up a team called Kylin 

   A.span style='font-family: "Times New Roman"; color: rgb(0, 0, 0); font-size: 12pt;'>who

   B.span style='font-family: "Times New Roman"; color: rgb(0, 0, 0); font-size: 12pt;'>whose

   C.span style='font-family: "Times New Roman"; color: rgb(0, 0, 0); font-size: 12pt;'>whom

5.span style="font-family: 宋体; font-size: 12pt;">For the 2022 Winter Olympic Games, media workers from around the world will receive a new media package ____  contains items such as an insulated cup and cultural souvenirs.

6.span style="font-family: 宋体; font-size: 12pt;">He stressed giving greater priority to cultural development and upholding core socialist values____cultural development.

   A.span style="font-family: 宋体; font-size: 12pt;">led

   B.span style="font-family: 宋体; font-size: 12pt;">to lead

   C.span style="font-family: 宋体; font-size: 12pt;">leading

7.span style='font-family: "Times New Roman"; font-size: 12pt;'>Xi called for efforts to____ students' sense of patriotism, social responsibility, and innovation, as well as the ability to put ideas into practice.

   A.span style='font-family: "Times New Roman"; font-size: 12pt;'>develop

   B.span style='font-family: "Times New Roman"; font-size: 12pt;'>developing

   C.span style='font-family: "Times New Roman"; font-size: 12pt;'>developed

8.span>The new product is planned to release next year.

   A.对 

9.span>Quality is considered as the focus of the advertising campaign for the new type of treadmill.

   A.对 

10.span>They don't have any promotional plans yet.

   A.对 

11.span>There is only one promotional activity in the advertising campaign.

   A.对 

12.span>The idea of gift-giving should be considered in their plans.

   A.对 

13.strong>What is the marketing mix?

The marketing mix consists of “the four Ps”: providing the customer with the right   1    at the right    2    , presented in the most attractive   3    and available in the easiest   4    .

14.strong>What is a product?

The product is not just an assemble set of component : it is something customers buy to    1    a need they feel they have. The    2    and the    3    of the product are as important as its specification ..

15.strong>What is price?

The product must be priced so that it    1    effectively with    2    products in the same market.

16.strong>What is promotion?

The product is presented to customers through advertising (e.g. TV    1    , radio spots, newspaper advertisements,    2    , packing (e.g. design,    3    ,    4    ), publicity , public relations (P. R. ) and personal selling.

17.strong>What is a place?

The product must be available to customers through the most cost effective channels of    1    . A consumer product must be offered to    2    in suitable retailer    3    , or available on hire purchase or by mail order.

18.strong>What is meant by SWOT?

A firm must be aware of its    1    ,    2    , the opportunities and    3    it faces in the market place.

19.span>What is the passage about?What is the passage about?

20.How do you define soft sell?

21.What are the common ways to do hard sell?

22.What are the soft-selling examples mentioned in the text?

23.再读一遍回函，给下面的问题选择正确的答案。

题目：

1．The recipient of the letter:   1   

2．The writing purpose of the letter:   2   

3．The valid period of the quotation:   3   

4．The promotion plans mentioned:   4   

5．The storage terms mentioned:   5   

6．The contact information presented:   6   

7．The information in the post script:   7   

选项：

A. Only 2 months.

B. 25% off the first 2 months' storage; a further 5% or 8% off if advance payment is done for 12 or 16 weeks.

C. If room size is guaranteed, reservations should be made by credit card 4 weeks in advance; besides, a security deposit and minimum of 4 weeks' rent is also required.

D. A reply letter to answer Mr. Shepherd's inquiries.

E. Free call at 0800-123-7265; website www.superspace.com.

F. Offering a $15-off voucher for all packing materials.

G. Mr. Shepherd

24.span style='font-family: "Times New Roman"; font-size: 12pt;'>China’s advertising law clearly stipulates that an advertising shall not cheat or _____ consumers through the use of false or _____ content.