面对资源约束趋紧、环境污染严重、生态系统退化的严形势，必须树立尊重自然、顺应自然、（   ）的生态文明理念。

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（）是设计组织 中的承担具体工作的岗位。

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关系工作类型是赫茨伯格提出来的工作设计理论。( )

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下列关于工作分析的主要元素的描述不正确的是（）。

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资源稀缺是指（）。

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随着产量的增加，厂商的平均固定成本（     ）

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经济周期繁荣阶段的主要特征是（）

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以一定的价值判断为基础，提出分析和处理问题的标准，作为决策的前提和制定政策的依据的分析方法是（）。

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三、阅读理解阅读下面的短文，根据文章内容进行选择（共计60分，每小题4分）

Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.

A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off. 

A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.

An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don’t really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful. 

Humor in advertising is also used to attract the consumer’s attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 

 

1.What’s the topic and main idea of the passage?      (1)   

A. Selling Strategy – Sales Staff

B. Sales Staff – What Sales Staff Should Know

C. Selling Strategy – Hard Sell and Soft Sell Strategies 

2.Customers often    (2)   hard sales tactics, thus making soft-selling more effective for success.

A. resist

B. oppose

C. object 

 

3.Examples of soft sell mentioned in the passage include   (3)   .  

A. distributing free samples to customers

B. recommending products among friends

C. all the above 

4.Making humorous advertisements is one of the approaches companies use to    (4)   . 

A. reduce selling costs

B. attract people’s interests

C. avoid shortage of sales staff 

 

5.According to the passage the author indicates that   (5)   . 

A. soft sell is preferred by business companies

B. hard sell is rarely resisted by customers

C. soft sell is expensive 

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随着劳动生产率的提高，原本仅够生存的资料有了剩余，剩余产品催生了私有制。从而，（    ）诞生了，这是人类社会的第一个阶级社会。

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