广开
问题
简述国内外经济目标协调政策
答案
国内经济和国外经济均衡的协调政策，分两种情况： （1）国际收支逆差时，即国际收支差额BP<0，应采取的措施为：紧缩国内总支出，特别要减少进口以减少国际收支赤字；实行本国货币贬值的汇率政策，以刺激出口，减少进口，最终实现减少国际收支逆差的目标；采取提高利率的货币政策，吸引国外短期资本流入，以实现减少国际收支逆差的目标。 （2）国际收支顺差时，即国际收支差额BP>0，应采取的措施为：扩大国内总支出，增加进口，以减少国际收支逆差；实行本国货币升值的汇率政策，以减少出口，增加进口，实现国际收支顺差减少的目标；实行降低利率的货币政策，加速短期资本的输出，以实现减少国际收支顺差的目标。
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三、阅读理解阅读下面的短文，根据文章内容进行选择（共计60分，每小题4分）
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.
A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.
A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.
An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don’t really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.
Humor in advertising is also used to attract the consumer’s attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.
1.What’s the topic and main idea of the passage? (1)
A. Selling Strategy – Sales Staff
B. Sales Staff – What Sales Staff Should Know
C. Selling Strategy – Hard Sell and Soft Sell Strategies
2.Customers often (2) hard sales tactics, thus making soft-selling more effective for success.
A. resist
B. oppose
C. object
3.Examples of soft sell mentioned in the passage include (3) .
A. distributing free samples to customers
B. recommending products among friends
C. all the above
4.Making humorous advertisements is one of the approaches companies use to (4) .
A. reduce selling costs
B. attract people’s interests
C. avoid shortage of sales staff
5.According to the passage the author indicates that (5) .
A. soft sell is preferred by business companies
B. hard sell is rarely resisted by customers
C. soft sell is expensive
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