日本株式会社神户制钢所(KOBELCO)实施了一个名为“适应性观察调查”的项目,分部门提炼了适应性评价的要素,评价要素分为（）。

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世界上的所有国家，都是按着五种社会形态由低到高依次更替（ ）。

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随着工资水平的提高（   ）

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如果消费者消费15个面包获得的总效用是100个效用单位，消费16个面包获得的总效用是106个效用单位。则第16个面包的边际效用是（    ）效用单位。

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- Are you feeling better today, Mrs. Silver?

- _____________________

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外部经济说明私人成本低于社会成本。

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三、阅读理解阅读下面的短文，根据文章内容进行选择（共计60分，每小题4分）

Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.

A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off. 

A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.

An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don’t really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful. 

Humor in advertising is also used to attract the consumer’s attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 

 

1.What’s the topic and main idea of the passage?      (1)   

A. Selling Strategy – Sales Staff

B. Sales Staff – What Sales Staff Should Know

C. Selling Strategy – Hard Sell and Soft Sell Strategies 

2.Customers often    (2)   hard sales tactics, thus making soft-selling more effective for success.

A. resist

B. oppose

C. object 

 

3.Examples of soft sell mentioned in the passage include   (3)   .  

A. distributing free samples to customers

B. recommending products among friends

C. all the above 

4.Making humorous advertisements is one of the approaches companies use to    (4)   . 

A. reduce selling costs

B. attract people’s interests

C. avoid shortage of sales staff 

 

5.According to the passage the author indicates that   (5)   . 

A. soft sell is preferred by business companies

B. hard sell is rarely resisted by customers

C. soft sell is expensive 

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下列有关检查风险的观点不能认同的是：（    ）

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在以下四种情况下，可称为通货膨胀的是（   ）

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I want to buy a ______ wallet for him. 

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