There are eight traditional functions of marketing:
A. Buying: A marketer focuses on buyers' needs and desires to decide what products to make available. Understanding buyers' behavior is of great importance.
B. Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.
C. Transporting: It is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
D. Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes to create time utility.
E. Grading: It involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
F. Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides a credit that makes the purchase of the product possible.
G. Marketing: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
H. Risk-taking:It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure which is associated with risk.
1.e passage summarizes eight functions of marketing. (1)
A. T
B. F
2.ying is probably the function of marketing that we most often see in our daily life. (2)
A. T
B. F
3.ting products according to size and quality makes buying and selling easier. (3)
A. T
B. F
4.rketers capture the need for new products and services based on the assumption. (4)
A. T
B. F
5.certainties are part of the marketing process. (5)
A. T
B. F